Darkest Star loves to celebrate other fantastic and inspiring designers, our Woman Crush Wednesday #WCW this week is Florence Abelin, founder of Mise en Cage, Le luxe érotique.
The fine print of their home page declares that Mise en Cage is a Parisian brand dedicated to Couture Lingerie Luxury and Erotic Accessories. This simple and bold statement perfectly encapsulates their brand and aesthetic. Discovering their private Paris boutique is like being welcomed by a warm and naughty hostess, saying unto you, “Won’t you please come in and play?”
Carrying a broad range of erotic accessories, instruments of pleasure, and hard-to-find lingerie labels, the brand prides itself on the exclusivity and quality of its products. The other labels that Mise en Cage carries – Bordelle, Tatu Couture, and Très Bonjour to name a few – in addition to their in-house collection, are a celebration of pleasure and intimacy. Their intent is to inspire lovers to build their romance and erotic life together.
Founded in 2010 by Florence Abelin, Mise en Cage aims to upend the conventional frills and ruffles of the lingerie scene in France, which Abelin herself calls, “a bit old-fashioned.” Building a reputation for their curated collection and risqué visual campaigns, Abelin utilizes her background in business, marketing and PR to hone the brand image. The in-house collection titled MEC, debuted last year, with more collections to follow. Mise en Cage collections are proudly manufactured in France by the renowned Macosa factory. The factory has a long history in the lingerie industry and specializes in luxury product and craftsmanship; their other clients include notable names like Lise Charmel and Erès.
Interestingly enough, Abelin says that most of her clients are American, that, “they understand these kind of products.” Thanks to a successful Kickstarter campaign during the summer, Mise en Cage will follow the debut of MEC with second and third collections, similarly titled with succinct monosyllabic appellations, Nue and Wet respectively. In addition to the launch of their in-house designs on their website, the product will be carried for the first time stateside at Journelle in New York and Chloe Aurelia in Beverly Hills.
The in-house collections are meant to convey exactly what Mise en Cage customers are looking for in terms of fit and design. The lingerie supplements and supports the other brands on offer, but maintains its own appeal. Whatever it is your heart desires, Mise en Cage hopes you find it with them.
Images from Mise en Cage